About Paya System Behestan

Before the company was incorporated, (Amir) Hossein Yavari had developed an independent practice spanning printing, packaging, design, technology, document structures, forgery methods and authenticity checks.

That work also considered cultural differences, document systems in different countries and the problems forgery creates for governments, organizations, businesses and individuals. It focused on document vulnerabilities and security features that people could recognize and use.

Paya System Behestan was incorporated in 2010–11 under registration number 41066. Its original business did not involve counterfeit prevention, security design or anti-counterfeit documents.

This is the company's legal starting point. The specialist practice that defines it today began with the collaboration established the following year.

The collaboration with (Amir) Hossein Yavari began in 2011–12. Initially, the company primarily handled marketing, finance and accounting. The anti-counterfeit expertise, professional investment and technical direction came from Yavari's earlier independent work.

Under his direction, research and development focused on forgery methods, document vulnerabilities, security technologies, authenticity checks and organizational needs. Turning concepts into practical solutions required testing, revision and sometimes redesign.

Early document projects served organizations including Najafabad Municipality, the Tehran provincial standards and industrial research authority, and the construction engineering organizations of Tehran and Isfahan provinces. This collaboration marked the start of the company's specialist anti-counterfeit practice.

The collaboration expanded under the name ArianExpert, with research and development continuing under Hossein Yavari's direction.

For the Isfahan provincial gold and jewellery union, the company implemented anti-counterfeit packaging with security features for bank-issued gold coins and Parsian gold pieces.

This experience preceded the ImenGold brand by more than a decade. Gold was then part of the broader anti-counterfeit practice, rather than a separate specialist business line.

A software unit was established in 2013–14. Initiated and directed by Hossein Yavari, the work examined and reverse-engineered technologies and methods used in specialist security-design software.

Its purpose was to understand the underlying methods and develop the knowledge needed for locally developed security-design software. This became one foundation of the company's technical independence.

The first workshop on security in papers and documents was held alongside the police exhibition. According to the company history, approximately 120 organizational security managers attended.

Hossein Yavari developed the specialist content and delivered the training. Knowledge transfer to managers and specialists became part of the practice alongside research, development and implementation.

In 2015–16, non-copyable papers and document-security activities were established within the company's registered business scope. This formal change followed several years of research and implementation, aligning the legal structure with the specialist direction begun in 2011–12.

The first Isfahan conference on security in papers and documents was held with the provincial judiciary's social affairs and crime-prevention office. The company history records participation by officials from five provinces, judges and organizational security specialists. Hossein Yavari delivered the specialist training; the locally developed security-design software was introduced and dozens of document samples were displayed.

At Semnan's conference on counterfeit prevention and combating money laundering, organized by the provincial governorate's security and law-enforcement office, Yavari presented the counterfeit-prevention topics. Other specialists, including a Central Bank speaker, covered the other subjects.

The second Isfahan conference was hosted by the provincial governorate's security and law-enforcement office, with officials from ten provinces and national counterfeit-prevention representatives. Yavari was one of four national specialists. Others represented the Ministry of Interior, the police department addressing forgery and fraud, and national security institutions.

ImenMohr and the first release of Ramzineh software were also introduced that year, following research and development directed by Yavari.

Sistan and Baluchestan's governorate hosted a document-security conference with national counterfeit-prevention representatives. The programme had two specialist speakers; Hossein Yavari was not a speaker. He represented Paya System Behestan in side discussions and the exhibition of work.

Document-forgery prevention workshops were also held at the Fars and Khuzestan governorates, addressing vulnerabilities, forgery methods, prevention and detection.

An enterprise edition of Ramzineh software was produced in the same year to address organizational needs.

Paya System Behestan participated in the second national exhibition on preventing and combating forgery at the Islamic Republic of Iran Broadcasting organization. The company history records more than a hundred document samples, security seals and software products.

Pad software was among the products presented, reflecting the expansion from printed documents into software and security seals.

The headquarters and technical capacity expanded, and a Tehran office opened. Security colour and ink production became operational following research and development directed by Hossein Yavari.

An authenticity system was launched to make information and security features of documents and seals available for checking across the country. The provision and sale of specialist authenticity-checking tools also expanded.

The ImenMohr production line expanded and its dedicated system launched at imenmohr.ir. Connecting a security seal to registration, information and authenticity checks established a pattern later pursued in other products.

The print workshop, diagnostic inks and print-finishing operations became fully operational. Security design, software, printing, inks, security seals, inspection tools and authenticity information together supported more layers of the company's solutions.

The earlier Persian slogan described the company as the country's fastest producer of anti-counterfeit documents. In 2022–23, it was replaced by a slogan expressing peace of mind through counterfeit prevention.

This change emphasized security that organizations, businesses and consumers can understand, manage and recognize.

Paya System Behestan received recognition for outstanding printed works in the specialist section of the 23rd National Printing Industry Festival. The festival report includes a photograph of the trophy and an account of the company's participation.

The judges' assessment considered the range of work and security techniques, special inks, breadth of applications and comparison with other entrants.

ImenGold was established in 2023–24, and development of its system began under Yavari's direction. The company's gold-sector experience dated to 2012–13; ImenGold marked a dedicated, structured focus on gold counterfeit prevention, connecting products, security packaging, product identity, information and authenticity checks.

Anti-counterfeit coin cards for the Qom provincial gold and jewellery union marked a new operational stage. ImenGold also participated in the 17th Isfahan gold and jewellery exhibition, and imengold.com and the ImenGold system became operational.

In early 2025, the company exhibited under the ImenGold brand at the 16th Tehran International Gold and Jewellery Exhibition at Iran Mall's international events venue. The company's first thermal embossing machine was introduced there.

Research and development of a smart anti-counterfeit card production line had also begun under Yavari's direction, combining physical security, identifiers and digital capabilities.

Implementation of a smart anti-counterfeit identity-card production line began, and NFC-based gold cards and packaging entered the implementation stage. Research, concept design and development continued under Hossein Yavari's direction.

Shareholding changed in 2025–26, with Yavari and his family continuing as the company's sole shareholders.

Under the ImenGold brand, the company participated in Isfahan's 18th specialist exhibition of gold, jewellery, precious metals, gemstones, machinery and related equipment — Goldindex 2025. The event took place on 21–24 May 2025.

The presentation brought together security design and printing, anti-counterfeit materials, holograms, security inks, cards and packaging, NFC, authenticity checks, information management, inspection tools and new packaging formats as an integrated gold and jewellery counterfeit-prevention ecosystem.